About us

'Puppet London' is a luxury womenswear label based in the UK. Designers Vi and Ariel are sibling who in 2009 launched the Puppet London brand, with the vision of creating a globally recognised label synonymous with luxury and quality.

The Puppet London collections weaves timeless elegance with a contemporary edge, exploring structural silhouettes, themes of contrast and strength through precision tailoring, exceptional detailing and quality.

Original inspiration combine with a handmade trimmings turn into a fabulous womenswear - this is one of the 'Puppet's aspects. 


"Fashion is not something that exists in dresses only.

Fashion is in the sky,

in the street,

Fashion has to do with ideas,

the way we live,

what is happening"

Logo Puppet


                                                                             They come from a family with long-standing tailor's traditions.


   Their grandmother was a master of dressmaking. She was an excellent sewer. Women's tailoring had no secrets for her. In years 60's and 70's she led sewing and cutting courses for women. Her entirely life was devoted fashion industry, she shared her knowledge and talents for many years, infected others to create and design. Puppet is not only brand... collection... or fabric - is sibling's traditions include different experiences, passions and family encouragement.